Shuttleworth urged to rethink Ubuntu names

Would a rose by any other name smell as sweet? Or, more importantly, would as many people stop to smell a rose by a different name? In an open letter to Ubuntu Linux founder Mark Shuttleworth, published yesterday, the suggestion was made to rebrand all the forms of Ubuntu as different editions of the distribution.

In the letter, posted on the DeviceGuru blog, Rick Lehrbaum recommends this be done to maximise brand awareness. What he suggests is to rebrand Ubuntu, Kubuntu, Edubuntu and Xubuntu as Ubuntu Gnome Edition, Ubuntu KDE Edition, Ubuntu Educational Edition and Ubuntu Xfce Edition, respectively.

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