Canonical Improves Marketing, PR for Ubuntu 8.10
Rewind to 1996. Windows NT gained momentum around that time because Microsoft had clear marketing messages for both NT Server 4.0 and NT Workstation 4.0. Now, Canonical is embracing a similar strategy with the launch of Ubuntu 8.10 Server Edition and 8.10 Desktop Edition.
For starters, Canonical issued separate press releases for the server and desktop editions. That’s a subtle but important move by Canonical. The world knows Ubuntu has 8 million or so desktop users. But Canonical needs to show focus and momentum on the server.
Good News, Bad News
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