Memo to Mark Shuttleworth: Don’t Settle for Ubuntu Linux Desktops

Dear Mark: You’ve made Ubuntu the most popular Linux distribution on desktops. You’ve established a footprint on notebooks and netbooks. But a lot of people wonder why you’re marching Canonical — and Ubuntu — in new directions like the server. Don’t listen to your critics. Keep marching upward. Here’s why.

Software companies die when they start to rely on a single cash cow or one big hit product. Consider the evidence:

* Novell nearly died because it relied too long on NetWare.

* Lotus nearly died because it relied too long on 1-2-3.

* Software companies like Artisoft and Banyan Systems essentially died because they relied too long on a single cash cow.

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