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Spreading the Ubuntu Brand Too Far?

Ubuntu developers recently announced a new system that will make it easier to brand third-party applications with Ubuntu imagery in Ubuntu 9.10. While decorating the desktop with benign images of a Koala may not hurt anything, Ubuntu should be careful not to take the branding too far. Here’s why.

In his announcement of the package that makes branding possible, named branding-ubuntu, developer Scott Ritchie mentions only a handful of Gnome games as possible candidates for the change. The backs of cards in FreeCell Solitaire, for example, could display a Koala for the release of Ubuntu 9.10. This cute touch-up would be innocent enough.

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