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Ubuntu 10.04: Canonical Makes ISV Push

And so it begins. As Canonical puts the finishing touches on Ubuntu 10.04 — a long term support (LTS) release — the company also is reaching out to potential Linux server and desktop software partners. In fact, Canonical says there are at least 10 reasons why ISVs should embrace Ubuntu Desktop Edition, and nine reasons why developers should embrace Ubuntu Server Edition. Will partners embrace Canonical’s Ubuntu pitch? Here are some thoughts.

First, a little background. Canonical views Ubuntu 10.04 (code named Lucid Lynx) a prime opportunity for application developers to build long-term business and customer relationships on Ubuntu Linux.

The reason: Canonical typically offers Ubuntu release updates every six months. But Ubuntu 10.04, slated for April 2010 delivery, is an LTS release; LTS users typically receive 3 years support on Ubuntu Desktop, and 5 years on Ubuntu Server. So developers, in particular, might be attracted to the LTS release because they know customers will continue running it for quite some time.

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