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Canonical Alienates Their Major Asset.

I’ve long lamented the fact that Linux lacks any real marketing strategy.

Of course, when a product is free of cost, there is no ROI so what’s the point?

Canonical beat the odds with Ubuntu. The fan-base became so large, so fast that Universal Awareness of Ubuntu can be credited to a simple grass-roots effort that expanded across the globe.

It wasn’t television or radio advertising.

It wasn’t billboards.

It was good old fashioned proselytizing.

Gimmee that old-time religion any day.

And if you take some time to really look back at the process, many of us would admit it was a thing of beauty…almost a force of nature.

Read more at The Blog of Helios

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